Robert Radcliffe specializes in residential sales in Brentwood, Malibu, Pacific Palisades, and Santa Monica. Rob is presently working at the world-wide recognized Sotheby’s International Realty Pacific Palisades office. Rob has led agent training programs, discussed real estate issues on television and in print, and successfully managed real estate offices. He offers almost two decades of sales experience, extensive market knowledge and a successful track record of multi-company agent networking.

Rob also has been active in supporting his community. He has sponsored tennis events at the Riviera Country Club in Pacific Palisades for Chrysalis and Spinal Muscular Atrophy.

After years of being a top-producing agent (ranked in the top 1% worldwide), Rob's results prove he has mastered the systems to either find you your dream home or guarantee getting your existing home sold (ask about the "Guarantee Program"). He has also bought, sold, and built homes for himself, bringing you not only many years of representing clients, but also valuable experience that you can draw on throughout your transaction.

Rob's clients of over 500 neighbors, truly appreciate his direct, no-nonsense approach to doing business. They are also impressed with the supporting team he has assembled. Rob takes pride in the team he has developed to lead clients smoothly and efficiently through the home buying and selling process. This, in turn, allows Rob to focus on the important details that other agents who work alone often miss. You can meet the team at www.TheRadcliffeGroup.com

Rob is conscious of the fact that the decision to buy or sell a home usually involves the entire family and he respects the fact that every member has his or her personal goals and expectations. Rob's own goal is to establish a lasting business relationship with clients - not just for one sale, but for life. Chances are, you'll buy or sell more than one home in your lifetime. Rob wants to earn your business and later your referral business from your first transaction. 

Interview with Robert

Q. Tell me about yourself Robert.

A. I spent most of my growing up years in Southern California. I got my real estate license in 1991, and spent my first few years tirelessly knocking down doors looking for clients. I was not happy unless I reached at least 50 new prospective real estate leads per day. One year, I spoke to 9,760 new people!

 Q. The Real Estate Market has taken a downturn. Sales have gone down and I see that your are still selling a lot, how do you do it?

A. In today’s challenging market, when sales are down and listings are up, it is common for agents to slash their marketing budgets, but I believe that connecting with buyers and sellers is critical. I make myself as visible as possible to prospective clients through email, phone, direct mail and internet campaigns. All my marketing materials direct potential clients to my website www.RobertRadcliffe.com and I have created a hotline open 24 hours a day where people can access information on our listings. I have garnered exponentially more traffic to my listings through effective online marketing than ever before.

 Q. Once we decide to sell, what is the difference between you and other agents?

A. Although we have all taken the same real estate courses, there is a big difference between agents. The top 10 reasons to hire me are:

1. Experience- You cannot argue with 20 years and 500 homes sold.

2. Proven Profit- My listings sell an average of 3.65% more in sale price than the average Los Angeles Realtor.

3.Team Support- I can simply offer you more customer service than a single-handed agent, assuring you that you will always be taken care of (and for the same price!)

4. Realtor Promotion- I market your home to my compiled database of over 800 other Realtors.

5. 24/7 Promotion- I create custom 24/hr 1-800 hotline phone recordings with detailed descriptions of our listings that print advertising cannot match.

6. Advertising- Massive online exposure, mixed in with print advertising and direct mail campaigns. Additionally, marketing to my database of over 1,950 advocates of my services.

7. Communication- Our clients receive weekly update calls on your home, and a Marketing Service Report sent to you every seven to ten days.

8. Promoting with Confidence­- Provide you with on-line, camera ready advertising proofs weekly, PRIOR to publication.

9. Market Knowledge- Over 20 years in Westside Marketing

10. Guarantee of Satisfaction-You can withdraw the listing at any time.

 Q. Do you have support staff?

A. Yes. There are a myriad of details involved in marketing a home for sale and throughout the escrow process. Hiring an agent with a support staff is simply going to offer more in customer service than a singe-handed agent.

 Q. What exactly do you do?

A. Proactively search for buyers, coordinate buyer representation with agents within my team, negotiate all offers to get the best price, plan all the marketing and advertising, prepare marketing and promotional, keep in touch with my current and past clients, talk to my networking group to generate new business, network with other agents throughout North America to generate relocation business, and keep my staff motivated to do the best job for our clients.

Q. Tell me about your work schedule.

A. I believe you have to have a balanced life to be successful. I have a very good work schedule; I get up at 5:15 a.m. I start my work at 7:00 a.m. and do paperwork until 8:45 a.m. 9:00a.m. to Noon is my business generating time. I talk to lots of potential clients to generate buyers for my listings. That’s why my listings are sold much more quickly than the Los Angeles Real Estate Board Average, and for a much higher price. I talk to potential sellers and my past clients and network groups to offer my services if they need help in the real estate area, and generate referral business. From 12 p.m. to 1 p.m. I have lunch. From 1:00 p.m. to 3:00 p.m. I either have appointments with clients or I am working on marketing. 3:00 p.m. to 6:00 p.m. is the time I follow up on leads or go on appointments.

 Q. How are you involved with the community?

A. I have been actively involved with the Charities: Spinal Muscular Atrophy Charity, Habitat for Humanity, the Claire Foundation, and Chrysalis.

 Q. Tell me how you keep so focused.

A. I hired a business coach 18 years ago, Mike Ferry. He is the #1 Real Estate Trainer in North America and was recently named one of the Top 5 Most Influential Financial People in the U.S.A.  
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The Radcliffe Group
15308 Sunset Blvd. • Pacific Palisades, CA 90272
Phone: (310) 255-5454 • Fax: (310) 255-5455



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