• Do you want an agent selling you a home or an agent representing you with your home purchase?
  • Do you want high pressure sales people randomly calling you, or do you want a business relationship with someone you can trust?
  • Do you want preferred treatment, or do you just want random emails and faxes from dozens of agents?
  • Do you want to be the first person introduced to the best homes on the market, or do you want to receive the last call?

Why would you want to be at the bottom of a call list when you can receive preferred treatment that you can only obtain with exclusive representation? 

Your agent is the single most important person, leading one of your largest financial transactions.  By not having an exclusive relationship with your agent, you risk receiving-at best-mediocre representation.

The worst reason for not working with an agent exclusively:

  • When agents sense you could buy a house from another agent, they are far less aggressive in negotiations. By having your agent negotiate from a position of security, you will enable them to represent you far more aggressively and confidently. In order for you to get the best possible deal, your most important team player, your agent, can not have the pressure of possibly losing you to another house with another agent. Think about it. How would you perform in the same position?

Choose your representative based on market knowledge, years of experience, credentials, and being a top selling agent - preferably one with a staff that can simply offer you better customer service.

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The Radcliffe Group
15308 Sunset Blvd. • Pacific Palisades, CA 90272
Phone: (310) 255-5454 • Fax: (310) 255-5455



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